Applies to: every product on this site — food, supplements, personal care and home care

We reject a product if it contains any of the ingredients below. This is the first check we run, before we discuss price or volume with a supplier.

There are two lists. The first covers food and supplements. The second covers personal care and home care, which includes handwash, dishwash liquid and laundry products. A few bans appear on both lists because the reason for them does not change with the category.

What we will not stock in food and supplements

What we will not stock in personal care and home care

Neither list has exceptions. If a listed product breaches either one, tell us and we will remove the product. Contact details are at the bottom of this page.

Means: the product has been lab tested at least once
Applies to: about half the catalogue today, and every new listing from here

Stage 1 reads the label. Stage 2 does not rely on it. Samples go to an accredited third-party laboratory, not our own, and are tested in three ways.

Test for adulteration

Identity and adulteration testing. Not whether the product is safe, but whether it is the thing named on the front of the pack. All of these are common in India: argemone oil in mustard, vanaspati in ghee, starch and chalk in ground spices, lead chromate and Sudan dyes in turmeric and chilli. A customer cannot see any of them. None of them appear on a label.

Test for nutritional profile

Nutritional and active-compound analysis. For oils, the fatty acid profile. For supplements, an assay of the active compound at the stated dose. A number on a pack means nothing until someone measures it. Until then it is a claim, not a measurement.

Test for heavy metals, pesticides and aflatoxins

Contaminant screening: heavy metals (lead, cadmium, mercury, arsenic), pesticide residues, aflatoxins, and mineral oil residues where the category calls for them.

What we test, by category

Where we test, and against which limits

Testing is done at NABL-accredited third-party laboratories only.

Where FSSAI sets a maximum limit, we report against it. Where our own limit is stricter, we give you both numbers.

Means: every batch is tested before release
Applies to: a growing share of the catalogue — the standard we are working toward for everything

One test describes one sample. You may buy a product for years, but a single report on it describes one batch from one date. It does not guarantee the batches that came after.

Stage 3 means we test every production batch before release. We publish the certificate of analysis for that batch on the product page. The batch code on your pack matches the batch code on the report.

• The batch code printed on the pack matches the batch code on the published report
• Certificates are published as the original laboratory PDF, not retyped by us into a summary
• Reports stay online after a batch sells out, so you can check what you bought last year

Not every product has reached this stage. Our goal is a certificate of analysis for every product we sell. Until a product reaches Stage 3, its page states the stage it is at.

What happens when something fails

Any seller can publish the reports that passed. The test is what happens to the ones that failed.

• A failed batch is not listed. It is not discounted, not moved to the retail store, and not sold through another channel. It does not reach you.
• Third-party brands are tested at random. We did not make these products, so we do not test every batch. Instead we take stock from our own shelves without notice and send it for testing.
• A third-party brand that fails is delisted. It returns only after a clean re-test.
• We drop a supplier that fails twice. Price and length of relationship do not change this.

How to read the reports yourself

Certificates are published on the product page of the product they describe. Each one is a laboratory document, not a summary written by us. Four things are worth finding.

• The batch number. Compare it with the pack in your kitchen. If they differ, the report is for a different batch than the one you own.
• The sample date. A report from three years ago describes a three-year-old batch, whatever its numbers say.
• The accreditation. Look for the NABL logo and the scope on the letterhead. A laboratory without accreditation can still produce a report that looks convincing.
• "Not detected" and its limit. ND means the substance was not found. Now look at the limit of quantification printed beside it. That number tells you how low the test could see. A test that cannot see very low proves little by finding nothing.

What we do not claim

• Half the catalogue has not been lab tested. Those products passed ingredient screening and nothing further, and their pages say so.
• No laboratory tests for everything. A pesticide panel covers a fixed list of compounds. The panel would not find a residue outside that list.
• A sample is not every unit. Stage 3 narrows this gap batch by batch. It does not remove it.

Common questions

Check us

You cannot verify this page from the page itself. Take any product we sell to any NABL-accredited laboratory and test it.

If a product fails against the claims on its own page, tell us. We will have the batch tested by a third party and publish the result.

Ask us about a product Browse the store

Test results describe the specific batch sampled. A finding of "not detected" applies at the limit of quantification printed on that report. Nutritional and active-compound figures are batch analyses, not guarantees for every unit. Last updated: July 2026.